Privacy Policy – CouponCracker

Information We Collect

CouponCracker ("we," "us," or "our") collects information you provide directly to us, as well as information collected automatically when you use our website. We are transparent about every category of data we gather:

Information You Provide

Newsletter subscriptions: Your email address when you subscribe to receive deal alerts and promotional updates.
Contact enquiries: Your name, email address, and message content when you contact us via our contact form or by email.
Comments & feedback: Any content you voluntarily submit through comment fields or feedback forms on our site.

Information Collected Automatically

Usage data: Pages visited, time spent on site, links clicked, browser type, operating system, and referring URLs.
Device information: IP address, device type, screen resolution, and language settings.
Cookie data: Persistent and session cookies used to remember preferences and track affiliate link clicks (see Section 3).

We do not collect sensitive personal data such as financial information, government ID numbers, or health data. We never sell your personal information to third parties.

How We Use Your Data

We use the information we collect for the following purposes:

Purpose	Legal Basis
Sending deal alerts and newsletters (when subscribed)	Consent
Responding to your enquiries and support requests	Legitimate interest / Contract
Improving website performance and user experience	Legitimate interest
Tracking affiliate commissions via partner links	Legitimate interest
Analysing site traffic and content performance	Legitimate interest
Complying with legal obligations	Legal obligation

We do not use your data for automated decision-making or profiling that produces legal or similarly significant effects.

Cookies & Tracking Technologies

CouponCracker uses cookies and similar tracking technologies to operate and improve the site. For full details, please read our Cookie Policy. A summary of the types of cookies we use:

Essential cookies: Required for the website to function correctly. These cannot be disabled.
Analytics cookies: Help us understand how visitors interact with our site (e.g. Google Analytics).
Affiliate tracking cookies: Set by our advertising partners to track referral clicks and attribute commissions. These are placed when you click a partner link.
Preference cookies: Remember your settings and preferences for return visits.

You can manage or disable non-essential cookies at any time via your browser settings or our cookie consent manager.

Affiliate Disclosure

CouponCracker participates in affiliate marketing programmes. This means that when you click on certain links on our site and make a purchase or sign up with a partner brand, we may earn a commission - at no additional cost to you.

Our editorial recommendations are based entirely on research, genuine user value, and verified deal quality - never on commission rates. We are committed to honesty and only feature brands we believe offer real value to our readers.

Affiliate links on our site may use tracking cookies with a typical attribution window of 30–90 days depending on the partner programme. This tracking data is used solely for commission attribution and is handled by the respective affiliate network (e.g. Impact, CJ Affiliate, ShareASale, or direct partner programmes).

Third-Party Services & Data Sharing

We share data with trusted third-party service providers only where necessary to operate our website and services. We do not sell your data.

Google Analytics: Website traffic and usage analytics. Data is anonymised and aggregated. Google Privacy Policy
Email marketing platform: Used to send newsletters to subscribers who have opted in. You may unsubscribe at any time via the link in any email.
Affiliate networks: Tracking networks used to attribute commissions from partner referrals.
Hosting provider: Our website infrastructure provider may process IP addresses and server logs as part of hosting operations.

All third-party service providers are required to handle your data in compliance with applicable data protection laws, including GDPR and CCPA where applicable.

We may disclose your information where required by law, a court order, or regulatory authority.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy:

Newsletter subscribers: Until you unsubscribe or request deletion.
Contact form enquiries: Up to 2 years from the date of your enquiry.
Analytics data: Typically 26 months (Google Analytics default, anonymised).
Server logs: Up to 90 days for security and performance monitoring.

After the applicable retention period, data is securely deleted or anonymised.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

Right of access: Request a copy of the personal data we hold about you.
Right to rectification: Request correction of inaccurate or incomplete data.
Right to erasure: Request deletion of your personal data ("right to be forgotten").
Right to restrict processing: Ask us to limit how we use your data.
Right to data portability: Receive your data in a machine-readable format.
Right to object: Object to processing based on legitimate interests or for direct marketing.
Right to withdraw consent: Withdraw consent at any time where processing is consent-based (e.g. unsubscribing from emails).

To exercise any of these rights, contact us at affiliate@couponcracker.com. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.

Children's Privacy

CouponCracker is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately at affiliate@couponcracker.com and we will take prompt steps to delete the data.

Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include:

SSL/TLS encryption for all data transmitted to and from our website.
Access controls limiting data access to authorised personnel only.
Regular security reviews of our systems and processes.

While we take reasonable precautions, no method of internet transmission or electronic storage is 100% secure. In the unlikely event of a data breach, we will notify affected users and relevant authorities as required by law.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will:

Update the "Last Updated" date at the top of this page.
Notify newsletter subscribers by email where changes are significant.

We encourage you to review this page periodically. Your continued use of CouponCracker after any changes constitutes your acceptance of the updated policy.

Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or your personal data, please reach out to us:

Get in Touch

Our team responds within 1–2 business days.

affiliate@couponcracker.com