How We Make and Spend Money

We started CouponCracker to make coupons easily discoverable and efficient, and help online shoppers make better informed shopping decisions. That's why we constantly verify and filter every coupon featured on our website.

We take pride in helping millions of shoppers save money through our free services. Our commitment is to maintain full transparency with you, placing your interests first. We strive for openness in all our interactions, particularly regarding how we make money.

Our revenue comes from:

Affiliate Programs

Our partnerships with our-partners affiliate networks grant our users exclusive discounts. While we earn commissions from some stores through affiliate programs, it won't influence our editorial choice to help you save money.

We source coupon codes primarily from official brands and retailer websites.

Google Advertising

We adhere to the Digital Advertising Alliance (DAA) Self-Regulatory Principles. We use third-party advertising companies like Google AdSense to host ads when you view pages on couponcracker.com.

All advertisements are clearly marked for our users' references and there are no pop-ups to disturb your saving journey.

Strategic Partners

Microsoft Shopping

Sustainable Giving

NPO (Nonprofit organization)

CouponCracker launched the Seedling Project in 2023 which enables shoppers to easily donate to nonprofit organizations through their use of CouponCracker. Thanks to the generous donations from our users, this project has raised over $8,000. As we conclude the Seedling Project in 2024, our mission to assist more people remains the same.

CouponCracker "Help to Save" Scholarship

Since launching our Help to Save scholarship in 2024, we've awarded $12,000 to support 8 students with their tuition needs.

Where to Learn More

We want to be open and transparent about how we make and spend our money. Contact us if you have questions or concerns.